SCCTD Teams Up with Transit Stakeholders to Help Transit Riders “Wake Up to a Sweeter Commute” on Valentine’s Day

Events will take place at various MetroLink Stations the morning of Feb. 14 to Spread a Little Love to Riders and Reinforce Why St. Louis is #CrushingOnTransit

Transit is a safe and cost-effective transportation option utilized daily by thousands of St. Louis area residents. To spread a little love to these riders, the MetroLink Police Unit is teaming up with Citizens for Modern Transit, Metro Transit, St. Clair County Transit District and the University of Missouri – St. Louis to host “Wake up to a Sweeter Commute” events. On Thursday, Feb. 14, from 6:30 a.m. to 8:00 a.m., police officers, security officers and representatives of the partnering organizations will be at the Civic Center Transit Center, North County Transit Center and Fairview Heights Transit Center handing out boxes of Conversation Hearts – some of which will include free 2-hour, one-day, weekly and monthly passes for the transit system.

To add to the fun and serve as a “conversation starter” on social media platforms, TapSnap™ Studio Photo Booths will be set up at each site. Riders can get a commemorative photo taken to share on social channels explaining why they are #CrushingOnTransit. Y98 street team members will be at the Civic Center Transit Center with music, games, prizes and free samples of bubly™ Sparkling Water.

“The goal behind this effort is simple – we want Metro Transit riders to know we appreciate them, while raising awareness about the many benefits of public transit,” said Taulby Roach, President and CEO of Bi-State Development and a frequent transit commuter. “We show this appreciation by providing customers what they want, not only a safe ride, but a comfortable ride, a ride where they can use the time on our system to return emails, read a book, or sit back and relax.”

Kim Cella of Citizens for Modern Transit, added, “A safe, reliable public transit system also plays a key role in stimulating economic development, attracting and retaining business, establishing healthier communities, connecting individuals to job opportunities, furthering equality and building sustainable communities. We have a very solid system in our region, and the ‘Wake up to a Sweeter Commute’ events are a fun way to recognize this and reinforce why so many are crushing on transit.”

The MetroLink Police Unit, Citizens for Modern Transit, Metro Transit, St. Clair County Transit District and the University of Missouri – St. Louis are all members of the Transit Advisory Working Group (TAWG), which was established to help improve safety and security on MetroLink and restore public confidence in St. Louis’ main public transportation system. The TAWG is comprised of a diverse cross-section of riders, drivers and regional stakeholders that also includes representatives from Amalgamated Transit Union Local 788, East-West Gateway Council of Governments, Organization for Black Struggle, SEIU Local 1, St. Louis Community College, St. Louis Regional Chamber and Washington University, as well as prosecutors and law enforcement officials from the City of St. Louis, St. Louis County and St. Clair County.