RFP for Public Relations Released for Ridership Programming
CMT in partnership with St. Clair County Transit District is undertaking a two-year education campaign, which will including launch of new programming, partnership collaboration and rider/community engagement. CMT is seeking a firm to assist with these efforts in planning, executing and promoting these events and messaging items. The programs would include Social Media marketing; email outreach; promotional events; transit advertising, website promotions, and community engagement events will all be used to connect with St. Clair County residents and employers. The goal would be to reach the target market at least three to six times over the time period – moving them into action.
Work products will include press releases, website updates, execution of events, and outreach programs on the following topics related to transit:
- Try and Ride Program
- Introduction of new tools to increase transit ridership
- Community-wide education campaigns
- Workforce Development-Job Access through Transit
- Social Media Challenges
Consultant will also be responsible for tracking all media hits/clippings and will provide a quarterly and annual media reports including earned media amounts, reach, and frequency.
This proposal should include any information which might help in the selection process, such as the persons or team assigned to each project, the backgrounds of those individuals, your budget, and other projects your company has recently completed or are now active. Proposals must received by 4 pm, November 18, 2019 at Citizens for Modern Transit, 911 Washington, Ste. 200, St. Louis, MO 63101 and at kcella@cmt-stl.org. Please provide 4 hard copies and email the proposal to the email address above.